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Hotmail可以说是要求最严格的邮箱了。我用的winbwebmail,由于DNS不支持txt记录,开始的时候只做了DNS reverse记录。这时候测试,发往国内的邮箱一切正常,发往yahoo.com/aol.com/gmail.com也都正常,就单发往hotmail被直接扔进垃圾箱。真是郁闷,通过那个表单给hotmail申诉过无数次,回信都是没有SPF记录。无奈。
最近终于找到了可以做txt记录的DNS,于是赶紧做好SPF。但之后发往hotmail仍被扔进垃圾箱。于是再次通过表单申诉,这次hotmail终于找不出任何理由了。发往hotmail的邮箱终于正常!!祝贺一下。
微软的回信如下,希望对大家有帮助:
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Hello,
I am pleased to inform you that we have taken steps to implement a temporary mitigation to your mail delivery problem.
The mitigation will take 24-48 hours to fully reflect in our system.
During the mitigation period your emails should not experience any issues arriving in Hotmail customer's inboxes. This period will also give our filters sufficient time to learn enough about your mailing practices that after the mitigation expires your mails shouldn't any issues with arriving in our Hotmail customer's inboxes. Hotmail has created group of programs that should benefit your mailings during this time. To help avoid future issues I would strongly suggest enrolling-in or implementing these if you have not already.
1. Segment your mailing infrastructure by IP. Marketing e-mail, transactional corporate, "forward to a friend" e-mail and signup e-mails should be sent from different IP's. This will help to identify what types of messages are being flagged by Hotmail customers.
2. Strengthen the sign up process. Confirm that you are using a double-opt-in sign up process. This will not help in removing existing Hotmail customers from your e-mail lists but it will confirm the authenticity of those who sign-up on for your e-mail campaigns and newsletters.
3. If you have any feedback loops setup with other ISPs you should look for trends to try and determine possible causes - a new data source? New advertisement? Maybe folks signing up don't recognize the mail?
4. Clearly mark your e-mails so that Hotmail customers are able to quickly and easily identify that they requested e-mails from your service.
5. Do some analysis on the data regarding complaints - look at Hotmail customers who have never clicked, opened, responded or bounced in any way. These poor performers could contain many bad addresses.
6. Clean up your lists. Remove those who do not want to receive the emails. Make the unsubscribe process more visible.
7. Enroll in the Sender Score program. This is the only Whitelist which Hotmail uses. It is owned and operated by Return Path. You can find information about this program at http://www.senderscorecertified.com.
8. Please visit http://www.senderbase.org or http://openrbl.org to verify that your IP is not being targeted by any 3rd party block lists.
In addition to these recommendations, Hotmail has created the Smart Network Data Services program. This is a service that helps legitimate email senders work with their customers and partners to reduce spam originating from their IP. http://postmaster.msn.com/snds/. This program allows a sender to monitor the 'health' of their IPs.
- Hotmail has created the Smart Network Data Services program. This is a service that helps legitimate email senders work with their customers and partners to reduce spam originating from their IP. http://postmaster.msn.com/snds/. This program allows a sender to monitor the 'health' of their IPs.
- Monitor user complaints. Hotmail also has a sender complaint feedback loop program Junk Email Reporting Program (JMRP). Enrollment in this, free of charge, program will benefit you as a sender as it will keep your e-mail lists updated and populated with interested MSN Hotmail Customers. Participation in this program will remove those MSN Hotmail Customers who do not want to receive e-mails from your company. If you are interested in joining this program please visit Http://support.msn.com/eform.aspx?productKey=edfsjmrpp&page=support_home_options_form_byemail&ct=eformts< /SPAN>.
- While using the SNDS tool, enrollment in the JMRP or having your IPs registered with Sender ID will not allow emails from your mail servers to bypass our filters, these are in place to help legitimate companies deliver their emails to Hotmail Customers.
- SenderScore Certified Mail Program. Many legitimate mailers and marketers have qualified and joined this "white listing" program to improve mail deliverability and decrease email from being filtered to the Junk E-mail Folder. Sender Score is a third party program, administered by Return Path. Sender Score (www.senderscorecertified.com) is the only White Listing service to which we subscribe.
Please let me know if you have any questions or would like to know more information about any of the programs I have outlined in this mail.
Additional information on common deliverability issues and best practices can be found on the Windows Live/Hotmail Postmaster Site found at: http://postmaster.msn.com/. You may also want to review our "Improving E-mail Deliverability into MSN Hotmail and Windows Live Mail" downloadable document available at: http://www.microsoft.com/safety/postmaster.
The troubleshooting steps in this email are recommendations only, Microsoft makes no guarantees that following these steps will guarantee deliverability to MSN, Hotmail, or Live.com customers.
Thank you,
Sandra
Windows Live Hotmail Domain Support
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